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Introduction

Luca Vercelloni

Luca Vercelloni is the CEO and Founder of Brandvoyant, Italy. Author affiliation details are correct at time of print publication.

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The Invention of Taste : A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art

Bloomsbury Academic, 2016

Book chapter

0

...The history of successful ideas is full of discontinuity and metamorphosis. And that of taste is no exception. For such twists and turns actually help promote what is new, widening its relevance and sphere of acceptance, changing habits...

The Arts of Happiness: A Journey Through Impure Tastes

Luca Vercelloni

Luca Vercelloni is the CEO and Founder of Brandvoyant, Italy. Author affiliation details are correct at time of print publication.

Search for publications

The Invention of Taste : A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art

Bloomsbury Academic, 2016

Book chapter

1

... illusion that their creations could overturn transience and withstand the tests of human appetites and time. See G. Marchesi and L. Vercelloni, La tavola imbandita. Storia estetica della cucina...

The Birth of Aesthetics and the Bifurcation of Tastes

Luca Vercelloni

Luca Vercelloni is the CEO and Founder of Brandvoyant, Italy. Author affiliation details are correct at time of print publication.

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The Invention of Taste : A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art

Bloomsbury Academic, 2016

Book chapter

0

...The twentieth century provided observers with a remarkable range of oddities that claimed to have aesthetic value. They included Dadaism, Cubism, abstract art, monochrome painting, Op and Pop Art, body and land art, to say nothing...

The Economy of Taste in Consumer Society

Luca Vercelloni

Luca Vercelloni is the CEO and Founder of Brandvoyant, Italy. Author affiliation details are correct at time of print publication.

Search for publications

The Invention of Taste : A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art

Bloomsbury Academic, 2016

Book chapter

1

... The “scandal” deplored by Klein consists in the global manipulation of minds whereby consumers attribute such symbolic value to a logo. Whatever the social and moral implications of the phenomenon may be, See L. Vercelloni...

The Success of a Metaphor

Luca Vercelloni

Luca Vercelloni is the CEO and Founder of Brandvoyant, Italy. Author affiliation details are correct at time of print publication.

Search for publications

The Invention of Taste : A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art

Bloomsbury Academic, 2016

Book chapter

0

...The figurative use of the term “taste” to refer to the human faculty for discerning between what is beautiful and what is ugly is a relatively recent cultural acquisition. It implies being in possession of measure, refinement and skill (in...

Pleasures and Morals

Luca Vercelloni

Luca Vercelloni is the CEO and Founder of Brandvoyant, Italy. Author affiliation details are correct at time of print publication.

Search for publications

The Invention of Taste : A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art

Bloomsbury Academic, 2016

Book chapter

0

...Notes on the Archeology of Taste There are three major transformations in society that sum up the birth of what we generally refer to as taste: the unseating of content by form; the exaltation of self-proclaimed artistic demigods...