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The Rhetoric of Food

The Politics of Food

Berg, 2004

Book chapter


...Introduction Different definitions of food are associated with specific rhetorical repertoires, and hence different questions, risks, roles and conflicts of interest. Distinct tropes imply differing degrees of influence for groups...

Food Marketing

Marianne Elisabeth Lien

Marianne E. Lien Associate Professor in Social Anthropology,University of Oslo. Author affiliation details are correct at time of print publication.

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Eivind Jacobsen

Eivind Jacobsen

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The Handbook of Food Research

Bloomsbury Academic, 2013

Book chapter


... ; see also MacKenzie, Muniesa, and Siu 2007 ). The metaphors of the market shape the world in which marketing practitioners operate (see also Jacobsen 2001; Lien...