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The Marketing Department

Marianne Elisabeth Lien

Marianne E. Lien Associate Professor in Social Anthropology,University of Oslo. Author affiliation details are correct at time of print publication.

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Marketing and Modernity : An Ethnography of Marketing Practice

Berg, 1997

Book chapter

...Viking Foods is a well-established, major Norwegian food manufacturing company. In the late 1980s and early 1990s, Viking Foods was going through a period of significant expansion. This was partly due to several mergers with minor...

Materializing Good Ideas: The Poultry Project

Marianne Elisabeth Lien

Marianne E. Lien Associate Professor in Social Anthropology,University of Oslo. Author affiliation details are correct at time of print publication.

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Marketing and Modernity : An Ethnography of Marketing Practice

Berg, 1997

Book chapter

...The present chapter is an empirical outline and analysis of a series of events referred to as the poultry project (‘fjørfeprosjektet’). It is a case study that exemplifies how a rather vague idea of ‘making something with poultry’ gradually...

Setting the Scene

Marianne Elisabeth Lien

Marianne E. Lien Associate Professor in Social Anthropology,University of Oslo. Author affiliation details are correct at time of print publication.

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Marketing and Modernity : An Ethnography of Marketing Practice

Berg, 1997

Book chapter

...The ethnographic analysis is based upon fieldwork in the market­ ing department of a major Norwegian food manufacturer, which I refer to as Viking Foods. A major part of the ethnographic material was collected during nine months...

The Rise of Restaurants in Norway in the Twentieth Century

Eating Out in Europe : Picnics, Gourmet Dining and Snacks since the Late Eighteenth Century

Berg, 2003

Book chapter

...The destiny of nations depends on how they nourish themselves. ‘La destinée des nations dépend de la manière dont elles se nourrissent.’ Brillat-Savarin, La physiologie du goût (original from 1826). Taken from the English...

Conceptualizing the Market

Marianne Elisabeth Lien

Marianne E. Lien Associate Professor in Social Anthropology,University of Oslo. Author affiliation details are correct at time of print publication.

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Marketing and Modernity : An Ethnography of Marketing Practice

Berg, 1997

Book chapter

...Viking Foods is a limited company, whose activities are founded upon the explicit purpose of maximizing profit. As a major Norwegian producer of manufactured foods, Viking Foods derives its profit from transactions with customers in retail...

The National Nutrition Exhibition: A New Nutritional Narrative in Norway in the 1930s

Food, Drink and Identity : Cooking, Eating and Drinking in Europe Since the Middle Ages

Berg, 2001

Book chapter

...At the innermost end of the Oslo fjord, where sea and land meet, lies Oslo City Hall, a building which both physically and symbolically represents a new and modern Norway. Old city neighbourhoods were torn down to make room for a new...

Reaching the Average Norwegian: The Pizza Superiora Film Project

Marianne Elisabeth Lien

Marianne E. Lien Associate Professor in Social Anthropology,University of Oslo. Author affiliation details are correct at time of print publication.

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Marketing and Modernity : An Ethnography of Marketing Practice

Berg, 1997

Book chapter

...The present chapter describes the creation of a TV commercial promoting pizza. This implies a shift from a case in which product development was heavily involved (Chapter 6), to a case that involves the production of advertising only....

Norway

Food Cultures of the World Encyclopedia Volume 4 : Europe

© ABC-Clio Inc, 2011

Encyclopedia entry

...Overview Norway occupies the western part of the Scandinavian Peninsula in the north of Europe. It has a long coast on the Atlantic, high mountains, large forests, rivers and valleys, fjords and glaciers...

Dogs, Whales and Kangaroos

Marianne Elisabeth Lien

Marianne E. Lien Associate Professor in Social Anthropology,University of Oslo. Author affiliation details are correct at time of print publication.

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The Politics of Food

Berg, 2004

Book chapter

...In May 2002, a couple of weeks before the World Cup Football Championships in South Korea, a demonstration was scheduled in front of the South Korean Consulate in Sydney to protest against what was referred to as the ‘illegal dogmeat...

Offering Convenience and Culinary Appeal: The Bon Appétit Project

Marianne Elisabeth Lien

Marianne E. Lien Associate Professor in Social Anthropology,University of Oslo. Author affiliation details are correct at time of print publication.

Search for publications

Marketing and Modernity : An Ethnography of Marketing Practice

Berg, 1997

Book chapter

...In the present chapter we will follow the fate of a range of convenience foods over a period of two years. During this period, considerable resources are spent on promoting the product, which is considered promising, but not yet very...